A brand copywriter with a background in product innovation and cultural strategy.

I write for tech, fintech, SaaS and AI businesses - my chat is better than a bot’s…and for luxury brands, government, cultural institutions, food and retail.

With over 15 years of writing experience under my belt I’m at ease presenting to clients, love working with founders and enjoy the process of building teams and mentoring individuals.

I write early stage copy - naming, tone of voice, manifestoes, positioning and mission statements, right across the copy gamut - SEO, long form editorial and thought leadership piece, campaigns, collateral, social, product copy and creative briefs. I can bring the lightest touch of humour into the driest of technical topics or simply make the complex understandable.

I’ll happily slot into a team to pick up a brand voice or take ownership of a project, develop tone of voice, messaging and engaging content for a brand from scratch.