The GREAT Campaign for UKTI

Showcasing the best of British creativity and the role it plays in creating competitive advantage in today’s world.

The guide steered far from the usual haunts. Getting right under the skin of Istanbul, readers got an under-the-radar skinny on the city. My bone fide guide to this megalopolis entertained and informed thought leaders, industry experts and business representatives - locals and guests alike.

Destinations featured the key festival focus pillars of fashion, design, luxury and architecture to technology, education, food and drink. 

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“Historic, refined and regional Turkish cuisine. The chefs take an anthropological approach to their menu, researching recipes and ingredients from villages across Turkey. These accomplished dishes can seem positively intrepid to the Western palate.”

“Look for a 24 carat gold hue and a rustling sound when the fork hits the Baklava pastry...”

“Fatih’s Sulukule was the city’s infamous and wistfully remembered Roma area, with raucous music bars hidden among intricate alleyways and patched‐up constructions…"